Visual Identity / Branding
Branding has become such a part of our cultural landscape, most of us rarely even recognise branding activity when we see it.
We all draw our personality and self-image from products such as cars, homes, clothing and even recreational activities, and products are always represented by some kind of brand.
Why Branding is Important
Branding makes products more understandable allowing consumers to feel more comfortable with a product.
It is the marketing process of applying a personality or identity to a particular product or company. Wearing its new representative symbol, the product becomes more than just the product itself.
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